More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we discovered that a company requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a response. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a tremendous 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews first.

Source: Statista