63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review stats, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US clients.

Source: Statista

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your services or product, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

83% Of All Younger Buyers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million consumers check out Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take notice of clients' suggestions online.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores data, we discovered that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal