Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Google Represents 57.5 Percent Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

82 Percent Of Customers Check Out Review Websites Since They Wish To Buy A Product Or A Service And Want To Get The Facts About Business Products And Services.

Review websites are locations that customers go to get the truth about a business, service or item . Users come because they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Customers Read A Companies Feedback To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

If A Business Takes Care Of Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business

Clients do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need client reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp each month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews stay without a response. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

A Lot Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You