52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Over Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still require client reviews. There's no way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect just the clients. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

89% Of Customers Read A Companies Reactions To Reviews

Not only do many shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as guidance from family and friends.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

89% Of Shoppers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, people choose to read reviews on their mobile phones.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers check out Yelp each month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal