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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a lawyer or a physician.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews remain without a response. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Due To The Fact That They Desire To Buy A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.
Review sites are locations that people go to get the facts about a service, business or product . Since they have actually already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them a good experience.
Source: Brightlocal
70% Of Customers Prefer To Discover A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
83% Of Customers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take notice of customers' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Because the large majority of customers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal