The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the vast majority of customers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a physician.

Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not affect simply the customers. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and great rankings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now know why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

15% Of Buyers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

89% Of Customers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, consumers choose to read reviews on their phones.

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs