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52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when customers have to select a service provider.
Source: DemandGenReport
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
If They Were Asked, 77% Of Clients Would Most Likely Post A Review
More than a 35% would leave a review to advise others about their customer encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their choice making process.
Source: Podium
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.
Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential consumers will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
83% Of All Young Consumers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not affect simply the customers. Potential team members also take a look at rankings and read reviews.
Source: Deloitte
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as recommendations from family and friends.
Source: Brightlocal
If A Company Handles Issues Rapidly And Effectively, 95% Of Disappointed Clients Will Return To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers