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54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well usually flourish, review websites help make sure of that.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and rating statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
70% Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your customers creates trust. Even something like responding to their remarks and reviews can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal