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61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have good and exceptional scores. Only 5% of businesses have a score below three stars.
Source: Brightlocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
70 Percent Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as guidance from friends and family.
Source: Brightlocal
The Majority Of Individuals Aged 25-34 Posted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews remain without a response. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Communicating with your clients establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social reviews stats, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.
Source: RevLocal