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More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers visit Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of possible consumers will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Customers Want To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile internet browser, clients prefer to read reviews on their smart phones.
Source: Statista
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone