Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Just 6 Percent Of Consumers Do Not Rely On Client Reviews At All

According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

The Typical Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

95% Of Disappointed Clients Will Go Back To A Company If A Company Manages To Fix Problems Quickly And Effectively

Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

United States Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients well typically succeed, review websites help ensure of that.

Source: Statuslabs

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews remain without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

Since They Desire To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Users come due to the fact that they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs