Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among numerous that show the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

Over Half Of Clients Aged 25-34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

83% Of All Young People Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. In general, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal