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Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat customers fairly normally flourish, review websites help make sure of that.
Source: Statuslabs
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation does not impact simply the clients. Potential employees likewise look at scores and read reviews.
Source: Deloitte
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.
Source: Statista