Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

82 Percent Of Consumers Check Out Review Sites Because They Wish To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.

Review sites are places that customers go to get the facts about a service, business or item . Users come because they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

89% Of Clients Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, folks choose to read reviews on their cell phones.

Source: Statista

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider