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83% Of All Young Customers Were Invited To Leave A Review Recently
Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Majority Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking
This stat is one of lots of that illustrate the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your consumers happy is more vital than ever.
57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for businesses with a perfect five star ranking.
Source: Brightlocal
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the general appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the huge bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70 Percent Of Customers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a lawyer or a physician.
Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters