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More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Clients Like To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.
Source: Statista
Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users describe your services or product, the more cash you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably typically flourish, review sites help make sure of that.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics show the basic popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.
Source: Brightlocal
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
70 Percent Of Customers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal