63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Since the huge bulk of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

The Typical Review Length Has Actually Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Business

This stat is among numerous that show the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with an ideal five star score.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably typically prosper, review sites help make sure of that.

Source: Statuslabs

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

More Than Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc