72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact simply the consumers. Prospective team members also look at scores and read reviews.

Source: Deloitte

The Majority Of Customers Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and score data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Most Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking really helps your overall rating.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something as basic as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

89% Of Customers Read A Companies Responses To Reviews

Not only do most clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal