The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Company

This stat is among lots of that illustrate the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more vital than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star ranking.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need consumer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

89% Of Consumers Review A Businesses Replies To Reviews

Not only do the majority of shoppers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective customers are looking for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel