72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no other way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, individuals prefer to read reviews on their cell phones.

Source: Statista

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs

77% Of Consumers Would Definitely Leave A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential clients are searching for. Nearly a third of customers state composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal