63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to pay attention to customers' recommendations online.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

If A Company Handles Problems Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Business

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect simply the consumers. Prospective team members also look at rankings and read reviews.

Source: Deloitte

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your consumers develops trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a physician or an attorney.

Young people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz