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More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on customers' suggestions online.
Source: Statuslabs
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics show the basic popularity of a site can just presume when it concerns trust.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
83% Of All Younger Customers Were Invited To Post A Review Recently
Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to post a review on their business.
Source: Brightlocal
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Deals With Problems Rapidly And Effectively
Clients do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
United States Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an indisputable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Typically, 142 million consumers go to Yelp every month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal