54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

82 Percent Of Consumers Visit Review Websites Because They Want To Purchase A Product Or A Service And Wish To Get The Facts About Business Products And Services.

Review websites are places that people go to get the facts about a business, service or product . Users come since they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when customers have to select a service provider.

Source: DemandGenReport

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably normally flourish, review websites help make sure of that.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as guidance from friends and family.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers