Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements pick to take notice of clients' suggestions online.

Source: Statuslabs

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a reaction. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

The Majority Of Customers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as guidance from family and friends.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs