If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Because They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.

Review sites are locations that customers go to get the truth about a product, business or service . Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone