More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of companies have excellent and good ratings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Makes An Effort To Resolve Issues Rapidly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83% Of All Younger People Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally flourish, review websites help ensure of that.

Source: Statuslabs

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients need to choose a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo