Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the vast bulk of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have outstanding and good ratings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Business

This stat is among many that highlight the significance of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers well usually prosper, review sites help ensure of that.

Source: Statuslabs

If A Business Handles Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Company

Clients don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday