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15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective customers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still require customer reviews. There is no way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
74 Percent Of Local Companies Have At Least 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online scores data, we discovered that a business needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score
This stat is among lots of that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more important than ever.
57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with a perfect five star rating.
Source: Brightlocal
83% Of All Younger Clients Were Invited To Submit A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have actually asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two-thirds of companies have exceptional and good rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal