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83 Percent Of Customers Don't Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on consumers' suggestions online.
Source: Statuslabs
89% Of Customers Review A Businesses Responses To Reviews
Not only do a lot of customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
83% Of All Younger Buyers Were Asked To Leave A Review Recently
Of those invited, 80% of clients did give a review. Overall, companies have asked 66% of all consumers to post a review on their company.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat customers honorably typically flourish, review websites help make sure of that.
Source: Statuslabs
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online ratings data, we found out that a business requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
More Than Half Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews stay without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
89% Of Customers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile internet browser, customers prefer to read reviews on their smart phones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a physician.
Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you manage to select one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
82% Of Customers Go To Review Websites Because They Want To Acquire An Item Or A Service And Wish To Get The Facts About Business Products And Services.
Users come since they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo