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71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.
Young people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the vast bulk of customers read reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70% Of Customers Choose To Discover A Business Through Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs
89% Of Clients Read A Businesses Feedback To Reviews
Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
77% Of Customers Would Likely Submit A Review If They Were Asked
More than a 35% would submit a review to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to give a review to assist other individuals with their decision making process.
Source: Podium
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have outstanding and great scores. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to client review stats, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with scores alone.
Consumer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.
Source: Fan and Fuel