Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that highlight the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for businesses with a perfect five star rating.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and good scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings data, we found out that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs