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52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
Due To The Fact That They Desire To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Sites.
Users come since they have actually currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
The Average Review Length Has Gotten 65% Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of client reviews stay without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers