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Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumers Could Invest 31% More With A Business That Has Terrific Reviews
Focus on this statistic. The more detailed other users explain your services or product, the more cash you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
89% Of Individuals Want To Read Reviews On Their Smartphones
Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.
Source: Statista
83% Of All Younger People Were Invited To Submit A Review Recently
Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation does not impact simply the customers. Prospective employees also look at scores and take a look at reviews.
Source: Deloitte
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
Only 6% Of Consumers Don't Trust Client Reviews At All
According to client review data, a whopping 19 percent of customers constantly trust online reviews and never ever a purchase without reading reviews initially.
Source: Statista
Reviews Published On Twitter Can Grow Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo