70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective customers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

The Typical Review Length Has Become 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

89% Of Customers Read A Businesses Feedback To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Service

This stat is one of many that highlight the significance of online scores. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a perfect five star ranking.

Source: Brightlocal

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista