77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation does not affect simply the consumers. Potential employees also look at ratings and read reviews.

Source: Deloitte

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a physician.

Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs