83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the large majority of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Since They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Websites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of consumers' recommendations online.

Source: Statuslabs

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not impact just the consumers. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal