Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the large majority of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp each month. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If They Were Asked, 77% Of Customers Would Likely Post A Review

More than a 35% would post a review to notify others about their customer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and great rankings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15 Percent Of Users Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential consumers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider