Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Clients Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, most people prefer to read reviews on their mobile phones.

Source: Statista

Reviews Published On Twitter Can Help Boost Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a business's reputation does not affect simply the consumers. Prospective team members likewise look at ratings and take a look at reviews.

Source: Deloitte

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

82% Of Customers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Review websites are locations that people go to get the truth about a service, item or business. Because they have already formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take note of consumers' suggestions online.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

89% Of Clients Read A Companies Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal