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95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and score statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
70 Percent Of Consumers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal