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Clients Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this statistic. The better other users explain your product and services, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads choose to focus on clients' recommendations online.
Source: Statuslabs
95% Of Disappointed Clients Will Return To A Company If A Business Makes An Effort To Resolve Issues Rapidly And Effectively
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
US Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.
Source: Statista
70% Of Consumers Prefer To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Over Half Of People Aged 25 To 34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal