American Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers have to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of client reviews go on without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.

Source: Review Trackers

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible consumers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone