Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Clients Could Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users explain your service or product, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Company

This stat is among many that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with an ideal five star score.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a physician or a lawyer.

Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your customers creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs