The Average Review Word Count Has Become 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

89% Of Individuals Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, consumers choose to read reviews on their smart phones.

Source: Statista

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Clients Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and awesome rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

When clients need to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible consumers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation does not impact simply the consumers. Prospective team members likewise look at rankings and take a look at reviews.

Source: Deloitte

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal