Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Clients Could Invest 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of possible customers won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't affect just the consumers. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of numerous that highlight the significance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to select a service provider.

Source: DemandGenReport