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64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the huge bulk of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Communicating with your consumers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
89% Of Clients Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, customers prefer to read reviews on their smart phones.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic appeal of a site can only go so far.
Source: Review Trackers
American Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'very influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of prospective clients won't even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require client reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine