61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and good scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Most Likely Leave A Review

More than a 35% would submit a review to notify others about their consumer experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually flourish, review sites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is one of many that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with an ideal five star ranking.

Source: Brightlocal