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67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
More Than Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a company's reputation doesn't affect just the clients. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Since the large majority of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal