91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the same weight as suggestions from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews go on without a reply. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients well generally succeed, review websites help make sure of that.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge effect user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers