Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more important than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for services with an ideal five star ranking.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Young Consumers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

United States Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your clients creates trust. Even something like responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are looking for. Practically a third of customers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably typically succeed, review sites help ensure of that.

Source: Statuslabs