89% Of Customers Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't affect simply the customers. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

When customers have to choose a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.

Source: Trust You

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we discovered that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There's no other way around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

83% Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the huge bulk of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz